New idea for narrative in music video

We decided to change our original narrative as we thought that it wouldn't stand upto repeatability. The general consensus between are group was that we wanted to create a music video that was more mysterious and encorparated narrative 'fuzz'.

The original story-line, was just 'Edd' following 'Lucy'. We felt that for the Music Video to stand up to repeatability, we needed to add a dramatic twist. This would make the video more intresting in the audiences eyes. The twist will be 'Lucy' and 'Edd' arguing and progressing into a fight, then 'Lucy' lashes out and kills 'Edd' as a result of him following her. We will use editing techniques like rewinding shots back, slow motion as well as speading up shots and montage editing to make the music video more intreging (which was the main problem with the original plan). By encorporating all of these different componants into our music video it will hopefully appeal to our target audience more than the original idea where 'Edd' finally got the courage to approach 'Lucy' and everything ended well.

We will use alot of camera movement, to make the MV more interesting, such as pans and handi-cam. As well as this we will use voeyerism as it is a key convention in alot of music videos. Another way that we feel that the new narrative will be better is if we reverse the timespan in editing as it will give the impression that 'Lucy' and 'Edd' are walking backwards. As well as this, it will also seem as if we will be rewinding from the begining to the start of the narrative. This will hopefully make the start of the music video more intresting, as the if the start of a music video isn't intresting then it can mean that audiences loose concentration and don't take intrest. Further more, the MV will incorporate different angled shots, and still shots. The still shots will help break up the continuosness of the shots as well as jump cuts with dissolve editing. We think these components will enhance the way that the audience consume our music video.

The reason we decided to change our narrative so late was that we found that after are first shoot that the narative didn't translate to the track as well as we wanted it to do. Which was the main reason for us innovating our narrative. We found that the original shots were too boring, and not constructed well enought. By this I mean that lighting was wrong, we needed a new actor (Edd instead of Josh) and that some shots didn't look right because they didn't follow the rule of thirds. Although these areas of our MV don't seem appropriate to our narrative, they are a good means in constructing the narrative and helping it flow. Although, we found in the original shoot that the car park next to the AXA PPP building in Tunbridge Wells was a good place to shoot the main part of our music video. This was because we found that the lighting was much better in there than outside on the streets. This changed our narrative as it meant that we now had one main location rather than many locations, where Lucy was pursued by the actor (now Edd).

In conclusion to this post, as a group, we feel that with the changes to the narrative and editing techniques that our music video will be improved significantly. I think that having two actors from outside the our group will be better as well, this means that we as a group can share our ideas and translate them better into the MV.