Analysis of Red Hot Chilli Peppers - Can't Stop (Directed by Mark Romanek)

• Opens with yellow air tunnel before using a point-of-view shot to take the audience through to the other side.
• Has performance shots, a typical convention for music videos for bands similar in style to Red Hot Chilli Peppers.
• Use of mirrors - another convention in music videos, shows Anthony Keidis singing to his reflcetion.
• Lots of shots of band members doing loads of crazy things. Promotes their image of them being a fun band and them having a good time makes the audience feel like they are 'friends' with the band, or they want to be 'friends'.
• Often cuts back to band playing but playing with a bit of attitude (jumping around topless etc). This gives the audience the idea that the band have a lot of stage presence and perhaps promotes their live performances. It is reinforcing their rock status.
• Lip-Synch
• Notice at end of video saying 'Inspired by the 'One-minute sculptures' of Erwin Wurm'. The audience then see the significance of the strange activites just witnessed. It puts the video into context.