Sunday 25 November 2007

PRODUCT ANALYSIS - Chemical Brothers - hey boys hey girls

-dark colours on a bus full of children. This is unusual, as when children are shown on television, bright colours are used, to enforce the fact that their inoscent.
-rebelling by spitting, as scene in teen movies, rebelion is a large part of this film.
-School kids on the streets running about without parental guidance. This enforces rebelian as well. There are only homeless people about and children are running round without their teachers.
-Skeleton museum, the kids are playing about wi8th them, enforces rebellion.
-X-rays are shown, to create the illusion that the people are changing to skeletons
-The kids seen tormented
-Changes from a girl to a skeleton to someone in a club, two people sexually active in the toilet.
-Everyone keeps changing to skeletons, makes the video seem magical. Clearly scares the women.
-Narrative, follows one girl mainly, as a child and as an adult grown up, dark colours are used and people in the video are transformed into skeletons.
-Video links to the lyrics and the beat of the song.
-‘Super star DJ’ – there’s a DJ in the club. ‘here we go’ all the children start running as if they were suddenly sparked with enthusiasm. This makes the video seem more upbeat, and the goes with the beat of the song. Its contemporary electronic music, made by a DJ not a band, therefore a narrative video goes well with the song. As narrative videos are used in other electronic songs such as massive attack – live with me, this song sounds electric, but there are instruments used in it aswell.

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