Audience Research Ideas

Josh and I are in discussion currently about the way in which we are going to collect, and then collaborate our audience research. We have come to the conclusion that we will use the idea of a focus group. A focus group is a form of qualititive research in which a group of people are asked their attitudes towards the music and to get their views of what should be involved in the video (location, clothing, style and artist looks).
What we are going to do is approach a selection of people, all who have the same music taste. This music taste would be the sort of Indie/Chillout music with bands/artists such as Richard Ashcroft, Moby, Chemical Brothers and LCD Soundsystem. We would then have them all together, with around 10 people if possible. Then, we will play them the track (UNKLE - Lonely Soul), and ask them various questions afterwards regarding the track. Some ideas of questions to ask our focus group are:

• What emotions does this track make you feel?
• Where would you expect this music video to be shot?
• What would you expect the actor in the video to look like?
• Do you feel this should be performance, narrative or concept based? (Would obviously have to operationalise these concepts).
• How many people do you expect to see in this video?
• What would you expect the actor to be wearing?
• At what time of day would you expect this video to be shot?
• Why would you want to see these kinds of things in a video?

When we have asked the focus group these questions and various other ones, we will pitch our basic ideas to the group, and ask for their feedback on this, whether they agree or disagree with andything, and if they disagree then what they feel would work better.