PRODUCT ANALYSIS: UNKLE - Burn My Shadow

• At the beginning there is the first shot of a TV showing a programme, showing a sense of voyeurism, evident in multiple genres of music videos.
• The video is set in an urban location, very suitable to the genre and suits the genre of music very well.
• The appearance of the main character connotes a sense of laziness, or dirtiness. He has stubble, shaggy hair, and looks somewhat like an alcoholic.
• There is the use of flashbacks, showing the night before where he was drinking too much, and cant remember anything.
• Notices there is a timebomb strapped to his chest, and cant remember why it would have been put there the night before, possibly a message that binge drinking is not advisable?
• The director chooses to use his conversation and screaming to the 911 operator on top of the music, this is obviously just in the video and not in the actual song. This use gives a sense of emergency, and sets us in a more intimate way with the character, and the storyline makes a bit more sense than it would have done without it.
• A very much narrative based video, no singing involved at all.
• He seems in a sense of loneliness when he tries calling for police and then running around trying to get help, suggesting that he had done something bad the previous night whilst drinking.
• There is then a shot showing a smashed picture frame with a picture of a girl in it. This is not unlike most music videos, with the reason for depression or something negative happening because of an argument involving a girlfriend/boyfriend.
• His emotions throughout the whole music video are shown by the use of close-ups. This is not the "meat" however, as they are not portraying him at all in a sexual way, and this is not what the video tries to achieve.